Susy's Choice | Packaging

Susy’s Choice is a pet food packaging project inspired by my cat, Susy. The brand focuses on freeze-dried protein bites and meal toppers, combining nutrition with a playful, approachable identity. I explored bold colors, flavor-based palettes, and friendly typography to create a system that feels both fun and trustworthy.

The visual language is built around simple illustrations, sticker-like elements, and a cheerful tone of voice that connects with pet owners while standing out on the shelf. Each flavor has its own personality, expressed through color and copy, creating a cohesive yet dynamic product line.