Summer Camp Tennis | Visual Identity & Advertising Campaign

This project is an advertising campaign for a summer tennis camp, centered around the use of experimental typography to capture motion, energy, and rhythm. Inspired by the dynamics of the sport, type was manipulated to mimic movement, spins, rebounds, and rapid direction changes, creating a visual language that feels as active as the game itself.

The campaign extends across print and digital applications, including posters, social media, and promotional materials, maintaining a cohesive yet visually engaging system. Bold contrasts, layered compositions, and kinetic type treatments work together to attract attention and immerse the viewer in the fast-paced world of tennis.