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welcome to my creative space
I'm Veronika, a graphic designer creating bold, vibrant, and intentional designs.
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Featured Projects
Summer Camp Tennis | Visual Identity & Advertising Campaign
This project is an advertising campaign for a summer tennis camp, centered around the use of experimental typography to capture motion, energy, and rhythm. Inspired by the dynamics of the sport, type was manipulated to mimic movement, spins, rebounds, and rapid direction changes, creating a visual language that feels as active as the game itself.
The campaign extends across print and digital applications, including posters, social media, and promotional materials, maintaining a cohesive yet visually engaging system. Bold contrasts, layered compositions, and kinetic type treatments work together to attract attention and immerse the viewer in the fast-paced world of tennis.
The campaign extends across print and digital applications, including posters, social media, and promotional materials, maintaining a cohesive yet visually engaging system. Bold contrasts, layered compositions, and kinetic type treatments work together to attract attention and immerse the viewer in the fast-paced world of tennis.
Take a Break | Poster Campaign
This poster series challenges the constant pressure to be productive and reframes rest as a necessary, valid state rather than a weakness. The campaign speaks to burnout culture, where doing “everything” is often mistaken for success, and instead invites viewers to pause, reset, and breathe.
The typography plays a central role in communicating this tension. The type treatment subtly distorts and stretches, evoking the sensation of eye strain or that involuntary eye twitch caused by stress and overload. This visual discomfort mirrors the mental fatigue that comes from overworking, making the message not just readable, but felt.
In contrast, the soft, blurred gradient backgrounds are designed to create a sense of calm and stillness. The color palettes (cool blues and warm purples) work together to evoke a quiet, almost meditative atmosphere. This contrast between tension (type) and calm (background) reinforces the campaign’s intention: to interrupt the chaos and offer a small, visual moment of peace.
Ultimately, the series acts as a gentle reminder to step back, take a break, and prioritize well-being over constant productivity.
The typography plays a central role in communicating this tension. The type treatment subtly distorts and stretches, evoking the sensation of eye strain or that involuntary eye twitch caused by stress and overload. This visual discomfort mirrors the mental fatigue that comes from overworking, making the message not just readable, but felt.
In contrast, the soft, blurred gradient backgrounds are designed to create a sense of calm and stillness. The color palettes (cool blues and warm purples) work together to evoke a quiet, almost meditative atmosphere. This contrast between tension (type) and calm (background) reinforces the campaign’s intention: to interrupt the chaos and offer a small, visual moment of peace.
Ultimately, the series acts as a gentle reminder to step back, take a break, and prioritize well-being over constant productivity.
Jungle Friends | Playing Cards
This project explores the intersection of playful design and social impact through a custom deck of playing cards. The objective was to select a distinct design style and apply it consistently across a cohesive system. I chose a mixed-dimension approach, combining photography, illustration, and graphic elements to create a layered and dynamic visual experience.
Each card features real imagery of monkeys integrated with hand-drawn illustrations, vibrant symbols, and bold color accents. This contrast between realistic and graphic elements creates a sense of movement and personality, making each card feel unique while still belonging to a unified system.
The concept supports Jungle Friends, a nonprofit monkey sanctuary based in Gainesville, Florida. The organization is dedicated to providing lifelong care to rescued primates, and this project aims to bring awareness to their mission in an engaging and approachable way. The playful nature of the cards helps create an emotional connection, while the visual storytelling highlights the individuality and charm of each animal.
The packaging extends the same visual language, using a dense jungle-inspired pattern combined with bold typography to reinforce the theme. Overall, the project balances fun, color, and purpose—transforming a familiar object into a meaningful design piece that advocates for wildlife care and conservation.
Each card features real imagery of monkeys integrated with hand-drawn illustrations, vibrant symbols, and bold color accents. This contrast between realistic and graphic elements creates a sense of movement and personality, making each card feel unique while still belonging to a unified system.
The concept supports Jungle Friends, a nonprofit monkey sanctuary based in Gainesville, Florida. The organization is dedicated to providing lifelong care to rescued primates, and this project aims to bring awareness to their mission in an engaging and approachable way. The playful nature of the cards helps create an emotional connection, while the visual storytelling highlights the individuality and charm of each animal.
The packaging extends the same visual language, using a dense jungle-inspired pattern combined with bold typography to reinforce the theme. Overall, the project balances fun, color, and purpose—transforming a familiar object into a meaningful design piece that advocates for wildlife care and conservation.
Visit Chattanooga | City Guide
This city guide is inspired by Chattanooga, Tennessee, with a focus on exploring its scenic side. Rather than highlighting the typical tourist attractions, this project dives into the natural beauty of the city, its hiking trails, overlooks, waterfalls, and outdoor spaces.
The design aims to capture the feeling of being immersed in nature, using bold typography, mixed dimensions, and vibrant color blocking to create an engaging and dynamic reading experience. Each spread invites the viewer to slow down, explore, and connect with the environment, reflecting the calm and refreshing essence of the outdoors.
This project blends editorial layout with playful visual elements to create a guide that feels both informative and visually expressive.
The design aims to capture the feeling of being immersed in nature, using bold typography, mixed dimensions, and vibrant color blocking to create an engaging and dynamic reading experience. Each spread invites the viewer to slow down, explore, and connect with the environment, reflecting the calm and refreshing essence of the outdoors.
This project blends editorial layout with playful visual elements to create a guide that feels both informative and visually expressive.
Susy's Choice | Packaging
Susy’s Choice is a pet food packaging project inspired by my cat, Susy. The brand focuses on freeze-dried protein bites and meal toppers, combining nutrition with a playful, approachable identity. I explored bold colors, flavor-based palettes, and friendly typography to create a system that feels both fun and trustworthy.
The visual language is built around simple illustrations, sticker-like elements, and a cheerful tone of voice that connects with pet owners while standing out on the shelf. Each flavor has its own personality, expressed through color and copy, creating a cohesive yet dynamic product line.
The visual language is built around simple illustrations, sticker-like elements, and a cheerful tone of voice that connects with pet owners while standing out on the shelf. Each flavor has its own personality, expressed through color and copy, creating a cohesive yet dynamic product line.
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